Honda

Honda UK is very creative

I'm sure most of you have seen the ads

but its just here for posterity's sake.
and to show my appreciation for these advertisements.

Enjoy!



Exerpt taken from SteelCitysFinest
This Advertisement for the new Honda Accord was shot in real time with no CGI involved in the sequence. It required 606 takes and cost $6 million to shoot and took 3 months to complete.

The equipment was so precisely set up that the crew literally had to tip toe around the set for fear of disturbing things, which led to some unexpected problems. "As the day went on, the studio would get hotter," says Steiner. "It meant that the wood would expand and the cog or exhaust that spins around would move slightly faster." These tiny changes made big differences to the precision set-up of the equipment......

.....The sequence where the tires roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope

Credits:
Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill

And the Latest Ad as of today...



... Wow.

see the rehearsal


and why doesnt my saab look like THAT


The videos above and below are for Saab's Aero-X concept car..
I must say, the butt of the car really needs some work.
Yucks.

Best not to get out in rainy weather! unless you've got alot of shelter..




*sigh*

Current MSN Nick: What a difference a day made, and the difference is you / I have too many men in my life.. guess who i'm refering to?